SWA #20

1)      "Bar pay-for-play in collegiate sports." Tampa Tribune 25 006 2011. 14. Web. 27 Oct. 2011. <http://www.lexisnexis.com.pallas2.tcl.sc.edu/hottopics/lnacademic/?verb=sr&csi=8422&sr=lni(536H-H4G1-JBV0-D2JD)>.

The author isn’t objective because he leading toward the issue of not paying college players for their play. This article is directed toward players and fans that have anything to do with this issue. The main idea is that athletes should not be paid outside of their scholarship because they have the opportunity to work just like non-athletes, also he states that getting paid to play is what professional sports is for. Things that I learned from this article is that when this issue is brought up in the NCAA meeting it will quickly be resolved because of some of the issues the author talks about. I disagree with this author because being an athlete I know how little time athletes have for jobs outside of school and practice. This article will be helpful because it is something that I can argue against.

2)      Goldman, Lee. "Sports and Antitrust: Should College Students Be Paid to Play." Notre Dame Law Review. 65. (1990): 206-61. Web. 27 Oct. 2011. <http://heinonline.org/HOL/Page?handle=hein.journals/tndl65&div=16&g_sent=1&collection=journals>.

The author is not bias because he argues for and against the issue. This article is related to athletes and fans as well as lawyers and government officials.  This article argues that athletes should stay amateurs but they should be paid because NCAA is making money off of them and the players don’t see any of it. I learned about the fair market value, which states that players should be paid according to how they perform.  This makes sense to me because I agree that if a player puts people in the seats then he should be paid more than someone that doesn’t ever play.  This will be helpful in my papers because it is an article that supports my side of the issue.

Swa #18

Should College Athletes Be Paid
http://heinonline.org/HOL/Page?handle=hein.journals/tndl65&div=16&g_sent=1&collection=journals
http://heinonline.org/HOL/Page?handle=hein.journals/antibull32&div=15&g_sent=1&collection=journals
http://heinonline.org/HOL/Page?handle=hein.journals/stexlr38&div=46&g_sent=1&collection=journals
http://heinonline.org/HOL/Page?handle=hein.journals/mqslr7&div=13&g_sent=1&collection=journals

Death Penatly
http://www.globalissues.org/news/2011/10/26/11666
http://books.google.com/books?hl=en&lr=&id=U7Nx-lwlaQAC&oi=fnd&pg=PR15&dq=death+penalty&ots=Pp_FCExY-v&sig=WKaXOFUm9gpVNVlP0nabt_78VAQ#v=onepage&q&f=false
http://heinonline.org/HOL/Page?handle=hein.journals/tulr51&div=28&g_sent=1&collection=journals
https://litigation-essentials.lexisnexis.com/webcd/app?action=DocumentDisplay&crawlid=1&doctype=cite&docid=1-9A+Modern+Federal+Jury+Instructions-Criminal+9A.syn&srctype=smi&srcid=296A&key=2611af03753f892979f7c620bde90054

Hybrid vs. Regular Cars
http://www.sciencedirect.com/science/article/pii/S0378775310007688
https://litigation-essentials.lexisnexis.com/webcd/app?action=DocumentDisplay&crawlid=1&doctype=cite&docid=10+Penn+St.+Envtl.+L.+Rev.+35&srctype=smi&srcid=3B15&key=e7cbf6c050a5c16e4be35f1e7e24a51b
http://images.pluginamerica.org/SFChronicle_13aug05.pdf
http://igitur-archive.library.uu.nl/dissertations/2010-0819-200206/vliet.pdf

The athletic issue is the easiest for me to relate to because being an athlete this affects me directly. I think that this is the issue that I will choose becasue of how close this topic is to me.

Factory food artificially cheap, bad for your health

The claim is that factory food is unsafe and unsustainable and that America should produce more organic food. Using unnatural living environments cause the animals to get ill more often than they would at a pasture. Aquatic animals are being harmed as well because of the factory's waste runoff. I feel that there is not enough information here to convince me that factory food is less safe than organic food.

Ad Outline

Title: Ads

Thesis:  The Malibu ad and the 1800 tequila ad are trying to sell the same type of product but they use different techniques to successfully present their products to specific audiences.

I.                    The Malibu ad is trying to sell its product to younger people who have more of a laid back life style.

A.    The writing on the side of the ad and on the bottle.

1. Using different size fonts in the slogan.

2.  The writing on the bottle, and having the actually bottle in the foreground.

3.  The placement of the slogan on the side of the ad.

B.     The images that are used in the ad to get the consumers attention.

1. What the actually images are and what they mean.

2. The colors that are used in the images and on the font.

3. The placement of the images and how they are set up.

    II.            The 1800 Tequila ad is trying to sell its product to a mature audience and make them feel sophisticated.

A.    There is a man in the ad who is an example of what the consumer wants to be.

1. The man’s outfit

2. How the man is sitting and his facial expression

B.     The lighting and the tone of the color

1. Where the lighting highlights the most in the ad

2. The dark scheme of colors to create more of a serious mood

3. Dark vs. Light

C. The actual bottle is used.

1. The writing on the bottle

2. The placement of the bottle

3. The dust that is on the table around the bottle (1800)

III. How the Malibu ad and the 1800 Tequila ad compare

A.      The Malibu Ad uses warm colors whereas the 1800 ad uses cool colors

1.       Using the colors like red, yellow, and orange make you feel happy and ready to go.

2.       The cool colors set a more serious tone

B.      Person vs. Pictures

1.       1800 uses a man to represent what the audiences wants to become

2.       Malibu uses pictures and images to relay there slogan.

Conclusion:

          Looking at the ads, you can see that these two products are very similar but yet they are advertised in different ways for different audiences by using different advertising schemes.

Analyzing images

http://theinspirationroom.com/daily/siteoftheday/2008/10/get-your-island-on.jpg
http://scratchbomb.com/wp-content/uploads/2011/08/1800Tequila.jpg

1. I am analyzing two alcoholic beverage ads for my rhetorical paper. The Malibu ad isn't in any major publications but they advertise on TV and billboards as well as online. 1800 Tequila is advertised in Inventors Digest Magazine.
2. By advertising online Malibu focuses on a younger age group compared to the 1800 Tequila, which looks for a more mature audience.
3. Malibu

• In the background there is a palm tree with a man dancing under it. There is also a trumpet and a martini glass. The ad uses warm colors like orange, red, and yellow. The font is simple and bold. The font sticks out because the words are different sizes. The text is off to the side of the pictures. In front of the pictures is the actual bottle.

4. 1800 Tequila

• The man in the ad is sitting in the background in a business suit, he has a shot glass in his hand. in the foreground is the actual bottle. The ad is mostly dark, but the light focuses on the bottle and mainly on the man's face. The only writing in the ad is the writing on the label of the bottle.

5. I chose these ads because I felt that these two ads were selling the same product but had a very different style when it came to the marketing strategy. One is very laid back and the other is more grown up. The Malibu ad is more care free and have fun while the 1800 ad is more like stress relieving.

Ads

http://print.sanjeev.net/kleenex-double-length-toilet-paper-tyre-3931/

Women are the target audience Toilet tissue The value is reliability The consumer wants to have reliable tissue there all the time. You should buy this because it is reliable because it is "twice the length, half the hassle." It is two of the regular rolls so you don't have to change as often. This product can make the consumer feel like they are taken care of.

http://schlicks.files.wordpress.com/2011/02/old-cigarette-ads-05.jpg young women Lucky Strike cigarettes The consumer cares about beauty. The consumer wants to have a slender figure. You should buy these because they are like eating sweets without gaining weight. Lucky Strikes can make the consumer feel like they are beautiful. http://graphics217b.files.wordpress.com/2011/02/ipod-people2-727416.gif The target audience is anyone who is in to technology. Ipod The values are wanting to have fun, looking cool, and having the best thing out. The consumer wants to be entertained. You should buy this Ipod because it helps you have fun and makes you look good. This Ipod can make consumers feel like they have the next big thing.

Postsecret Card Comments

What was the secret? Did you convey it explicitly or implicitly?

~ The secret is that Brennen lives with his mom even though he is 40. It was conveyed explicitly.

 

What kinds of visual elements did you chose to include? What is their purpose?
~The tattoo stuck out because he showed that he loved his mother but he didn't think that it would make him still live with his mom. It shows that the little boy is happy vs. how he would feel when he is 40. It makes people laugh.

How did you manipulate the text (fonts, colors, size, positioning on the card)? Why?
~ I chose to use a white font because it stuck out the best against the black background. It was written very plainly because it was supposed to represent a little boy writing it.

How did you want to portray the persona you assumed?
~ He was portrayed as someone who made wrong choices.

How did you want to the viewer to feel about the secret?
~  I wanted the viewer to laugh, but yet feel sorry for him.